Sentiment Monitoring

In addition to unexpected risks and benefits of consumer products, we also monitor attitudes, behaviors, and perceptions related to products, understanding that these perceptions help us to see when an unexpected event is perceived as postiive or negative.

Related Press & Publications

October 13, 2016

Measuring patient-perceived quality of care in US hospitals using Twitter

Jared B. Hawkins, John S. Brownstein, Gaurav Tuli, Tessa Runels, Katherine Broecker, Elaine O. Nsoesie, David J. McIver, Ronen Rozenblum, Adam Wright, Florence T. Bourgeois, Felix Greaves
Source: BMJ Quality & Safety
March 03, 2016

Researchers Monitor Social Media For Mental Illness

Erik Sass
Source: Social Media & Marketing Daily
Partnerships/Consortia, Pharmaceutical, Sentiment Monitoring
February 01, 2016

Publicly Available Online Tool Facilitates Real-Time Monitoring Vaccine Conversations and Sentiments

By Chi Y. Bahk, Melissa Cumming, Louisa Paushter, Lawrence C. Madoff, Angus Thomson, and John S. Brownstein
Source: Health Affairs
Industry/Commercial, Infectious Diseases, Life Sciences, Pharmaceutical, Sentiment Monitoring